To open December 2022

Connecticut: Arooga's sports bar partners with RSI's PlaySugarHouse on new retail sportsbook

Rendering of the upcoming PlaySugarHouse sportsbook at Arooga's.
2022-10-05
Reading time 1:38 min

Restaurant group Arooga Grille House & Sports Bar announced Tuesday that their Shelton, Connecticut franchise location has teamed up with The Connecticut Lottery Corporation to launch their new retail PlaySugarHouse sportsbook, a sports wagering platform from Rush Street Interactive

This will be the first location of the restaurant brand to offer sports betting. The Shelton franchise is located at 387 Bridgeport Ave., and is over 7,000 square feet, seats 250 guests and has over 100 wall-to-wall HD TVs. 

Franchise co-owner David McBride is planning extensive renovations to create a dedicated space for the PlaySugarHouse concept, which will include multiple kiosks and teller stations along with Arooga’s two-story video wall.

We have always paid attention to the expanding gaming landscape in the Northeast and have been hopeful that sports wagering would become available to us,” McBride stated. 

He described the proposed layout for PlaySugar House as “really magnificent, with up to 15 kiosks, so there will be plenty of room to satisfy all guests within the restaurant as well as patrons who would like to stop by and place a bet.”

James Belli, Vice President of McBride Holding Company, and co-owner of Arooga’s Shelton, added: “We are extremely excited that the CT Lottery has chosen Arooga’s Grille House and Sports Bar in Shelton to launch the Connecticut sportsbook locations. This partnership will offer guests throughout the region an unparalleled opportunity to watch a game and place a sports bet in what we believe is one of, if not the best sports atmospheres in Connecticut."

“Guests can come to watch numerous sporting events on over one hundred televisions, enjoy a beverage from one of over fifty-nine draft beer offerings, and enjoy some award-winning wings and other mouth-watering eats," Belli further noted. "We are thrilled and look forward to the future of this partnership."

The new PlaySugarHouse sportsbook is projected to open in December 2022 after renovations are complete and all necessary licensing is in place. McBride Holding Company is the owner of three Arooga's franchises in Warwick, RI; Attleboro, Ma; and Shelton, Ct, and is the principal partner with The Connecticut Lottery Corporation for this venture.

Gary Huether, Arooga's Grille House & Sports Bar parent company owner and President, commented: "We are thrilled to really step up our sports bar game and offer this exciting experience to our guests. Sports betting is a natural fit for an award-winning sports bar."

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