Affiliate marketing platform Affilka by SOFTSWISS announced it is broadening the capabilities of its commission constructor by adding the CPL (Cost-Per-Lead) commission model. All Affilka's clients can now take advantage of CPL deals, allowing them to pay a fixed fee for every player registration.
The new commission plan provides additional opportunities to affiliates and operators, says SOFTSWISS. Unlike the CPA commission model, which requires specific actions such as a deposit or further gaming activity from players upon registration, the CPL deal provides payments for all registrations.
However, operators can exclude commissions for specific groups of players, including those who have not been verified, who have another account in the casino, have been disabled, or have set a self-exclusion limit.
Affilka’s commission constructor is described as a flexible instrument that also allows operators to choose particular countries for CPL deals and apply a different fee rate for different GEOs if needed.
Anastasiya Borovaya, Head of Product at Affilka by SOFTSWISS, said: “Implementing CPL deals is another logical step in the development of our product. They offer a wealth of opportunities both for affiliates and operators. They’re great for affiliates who are just starting out in the iGaming vertical or those who want to test out new brand offers and their conversion rates as well as new GEOs."
"Through CPL deals, iGaming operators can increase brand awareness and attract affiliates from other niches. CPL pays less than CPA, but converts better. To reap most benefits, you need to factor in traffic quality,", she added. "Luckily, our commission constructor allows you to set various rules for a CPL reward to be triggered."
Affilka by SOFTSWISS recently passed the milestone of 150 clients in its portfolio. Over the last two months, Affilka has started partnerships with 10 new brands, expanding its customer base while also "improving the functionality and quality of service."