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SCCG Management signs Vegas Kings partnership for brand, app and game development

SCCG Management's founder Stephen Crystal (left); Ashley Adir, CEO of Vegas Kings.
2022-07-06
Reading time 1:05 min

Gaming and sports betting consultancy SCCG Management announced Thursday a new partnership with sports and iGaming web design and development agency Vegas Kings, a new ally focused on tier 1 operators, affiliates and software suppliers.

Vegas Kings provides operators a one-stop vendor who can reach their players through technology, including brand development; custom front-end UI, website design and development; native Android and iOS application development; content management systems; game production including maths development for custom slot or instant win games; customer relationship management; SEM, SEO and PPC; social content design and development; banner advertising creative design; and mailer and landing page creative design. 

In an official press release, Stephen Crystal, Founder and CEO of SCCG Management, spoke about this new partnership and said: “With a winning combination of proven results for Tier 1 companies, international and US experience, you can be confident that Vegas Kings is a sure bet for Sports Wagering and iGaming operators. We look forward to our teams continuing to unlock value for our partners.”

Ashley Adir, CEO of Vegas Kings, added: “I have known and respected Steve Crystal and his firm for many years, and have been looking for the right opportunity to work with him in the US, and that time has come! All our teams are excited to unlock the potential of this partnership.”

Vegas Kings was founded in 1988. Bringing their international experience with tier 1 operators and software providers in the UK, Europe, Asia and Africa, Vegas Kings has key partnerships in the US including Playstar, Resorts Casino, Mohegan Sun, Bet Rivers / Sugarhouse, Tipico US, Golden Nugget, Pointsbet and Greentube.

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