First at the Indy 500 track

Caesars opens new betting lounge at Indianapolis Motor Speedway as new official sports betting partner

Indianapolis Motor Speedway.
2022-05-13
United States
Reading time 1:39 min

The Indianapolis Motor Speedway officially has its first betting lounge available to the public, opened by Caesars Entertainment. The venue made its debut at Saturday's GMR Grand Prix, and marked a key deal in the "Racing Capital of the World" in Indiana. Caesars will now act as the official sports betting partner of the Indy 500, IMS and all races on the 2022 calendar

The Caesars Sportsbook Lounge is located at the Pagoda Plaza. Fans who download the Caesars Sportsbook app and make a first-time deposit of $20 will receive $106 in free bets along with entry into the lounge. App users inside the facility will also have access to complimentary food and drink, live entertainment and racing games. 


Caesars Sportsbook at IMS

Caesars Sportsbook has now access to IMGS logos and marks, digital and social media assets, as well as a variety of exclusive VIP speedway experiences for its users. The partnership includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. 

In an official press release, Indianapolis Motor Speedway President Doug Boles said: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World. This is another reason to look forward to an epic and historic Month of May at IMS.”

Eric Hession, co-president of Caesars Digital, added: “The Indianapolis Motor Speedway and the Indy 500 are iconic sports traditions in the Hoosier State. Partnering with such a historic speedway and its marquee events provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”

The Indianapolis Motor Speedway is the world's oldest auto racing track, having opened in 1909, and also one of the most famous. The new deal with the track marks an expansion of Caesars' presence in Indiana, where it operates Horseshoe Indianapolis, Harrah's Hoosier Park, and Horseshoe Hammond.

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