For online casinos and sportsbooks

Uplatform issues four key insights into affiliate marketing programs, today used by over 87% of brands

Reading time 3:41 min

Uplatform, a global sports betting and online casino operating platform and solution provider, has issued a new analysis to provide insights into what effectively works with affiliate marketing for operators and what does not.

The main focal point with affiliate marketing is to drive traffic to the website,  in order to get new players to their casinos and boost sales revenue. Affiliate programs are used by more than 87% of brands, according to Uplatform. Over the next few years, affiliate marketing investment is expected to increase by more than 10%. Also, 99% of people start their businesses using affiliate marketing, and 92% of consumers trust brand ambassadors and influences they know, working directly with affiliate marketers.

Uplatform, which offers an affiliate program that assists operators with having the right customized program to meet their business's needs, outlines the following "do's and don'ts" for operators to set up the best affiliate program:

  • Don't skip the research

Conducting a high-level competitive analysis is crucial to your affiliate marketing success. You need to understand the market, competitors, and affiliates, so you know who you're dealing with and what you're up against. Conducting complete research helps identify things like who are your players, who are your competitors, what marketing channels are they using, who are their affiliates, what are their conditions - which can all be used as resources towards your own campaigns. Also, knowing your competitors and their marketing strategies is a great way to identify their strengths, and also their weaknesses. Some of your most significant opportunities can come from researching the market and competitors.

  • Do Find the Right Affiliate

Finding the right affiliate may seem like just a basic need for setting up your affiliate marketing, but this is very important for your brand and the resources you have at your disposal. An affiliate can be an individual or a business that markets your brand on their platforms to their customers or followers. Your responsibility as the operator, in this case, is to come up with the content that will be linked to the advertisement. 

Affiliates should have a reasonably big following and be knowledgeable in their niche. They shouldn't be strangers to the business you wish to market and, in this case, to the casino world. You can always choose among the different options: media platforms, streamers, bloggers, etc., and you can also contact agencies. Another consideration is that the affiliate should be able to offer regionally driven traffic and geo-targeting strategies to boost the efficiency of a campaign that builds a connection with your audience.

  • Do Analyze the Traffic and the Results

Most affiliate programs, especially those provided for online casino operators, have modules that ease managing an affiliate system. These modules will allow you to analyze different affiliates by showing how much traffic is generated by that affiliate. That's why Uplatform’s solution is a powerful but easy-to-use affiliate marketing tool with detailed reporting and in-depth statistics based on a broad range of criteria that gives you complete control of all processes to manage and analyze affiliates and their results with ease in a single platform. 

  • Don’t Skimp on the Commission Rate

A beneficial commission system will motivate your affiliate while also driving the necessary traffic to your site. Commission rates must be both sustainable and competitive. Commissions are highly valued and considered the primary incentive for performance and motivation. So, generally speaking, the commission system has a significant impact on your ability to drive revenue and growth.

Here are a few steps to having the best commission rate:

  • Analyze the commission rates of your competitors
  • The starting commission should be on the lower side
  • Periodically check and change the commission rate
  • Do not forget about flexible affiliate commission models and individual deals
  • Select your payment preference- weekly or monthly

Uplatform’s affiliate multi-brand system integrates all necessary tools to successfully run affiliate marketing, manage, track and report across different brands, for total control over every individual brand campaign, according to the company.

Uplatform offers 5 flexible commission options to select from:

  1. Revenue shares. By implementing this option, you are incentivizing an affiliate's efforts, giving them more motivation to work for you as they share a portion of the earnings, They receive ongoing payments for as long as the referred customer keeps on playing or for a fixed period.
  2. Standard CPA. The most common affiliate commission type is Cost Per Action; it’s a payment made after your referred player leads have taken a specific action. Example: registering for an account.
  3. Hybrid. This option combines the first two commission schemes - the fixed commission of CPA deals and a percentage of the monthly revenue that a player spends playing on your gambling website
  4. Tiered CPA. Affiliates receive an additional commission for a wider number of affiliates throughout different tiers of an affiliate network, including the promotion of the affiliate program itself.
  5. Sub-Affiliate. Earning of affiliates are calculated based on the type of commission that your sub-affiliates receive.

With the straightforward convenience of weekly payments, swift turnover of funds, and various methods of payment, operators are able to attract website owners, group admins, social media, and arbitrageurs, and establish highly stable, hassle-free affiliate partnerships.

"With the dynamics and the personalization of the internet rapidly evolving over the past five years, the game has really changed when it comes to Affiliate marketing. With minimal constraints on what is available in the digital sphere and so many more mediums and spaces vying for people's attention, the new digital era has had a significant impact on the gambling industry. The growth rate of online casinos and sports betting exploded in the last few years, and Affiliate marketing has followed suit," Uplatform concludes. 

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