SOFTSWISS division

Affilka adds UK-licensed The Phone Casino to its affiliate marketing platform

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Affilka by SOFTSWISS has signed a new partnership with The Phone Casino, the affiliate marketing platform announced on Tuesday. Resulting from the newly announced deal, The Phone Casino has now joined the list of operators that have partnered with SOFTSWISS’ platform.

The Phone Casino is one of Affilka partners to have received permission from the United Kingdom Gambling Commission (UKGC) to operate on the UK market. It is owned by Small Screen Casinos, an independent operator and a B2B provider of software and solutions to the gaming industry.

According to Affilka, as part of the cooperation, The Phone Casino will be able “to strengthen its brand position” and find new ways for promotion through its affiliate program, Small Screen Casinos. At the moment, The Phone Casino uses Profit and Loss tracking tools and reporting, but is planning to expand this list to include the payment systems “in the near future.”

"I am pleased to announce that The Phone Casino and Affilka are launching the Small Screen Casinos affiliate program, which will be a great and effective tool for casino development and growth,” said Anastasiya Baravaya, Product Owner at Affilka. “Affilka offers user-friendly and easy-to-use affiliate and player solutions. With our platform, The Phone Casino will be able to analyze  player behavior and use this knowledge to drive their business.”

Affilka will leverage its status as one of the leading solutions for affiliate management in the iGaming market as part of the partnership, SOFTSWISS explains. The platform helps promote casinos, sportsbooks and poker rooms with affiliate programs that are “customized for each client.”

This, in turn, helps organize affiliate activities based on business requirements, collect detailed player statistics, and optimize marketing costs. SOFTSWISS’ platform enables operators to manage affiliate partners across multiple brands, and permits to analyze player ROI from partners.

Affilka by SOFTSWISS is set to utilize a series of tools in the partnership. These include built-in payment processing (Neteller, Skrill, Cryptoprocessing and Bank transfer), and detailed partner and player reports available within the affiliate program interface in CSV, JSON and XML formats as well as via the API.

The platform further provides simple management of banners and affiliate landings and a flexible commission constructor (RevShare, Hybrid, CPA and CPL), SOFTSWISS explains. Affilka also features many postbacks options, and a single affiliate program for multiple brands and products.

"We are proud to announce the evolution of our bespoke platform, by integrating with SOFTSWISS and Affilka. SSC is now able to offer affiliates the chance to participate and promote our product in multiple markets,” commented Taj Ratta, Co-Founder of Small Screen Casinos Ltd. “The Affilka platform gives our partners transparency and further allows them to leverage SSC's successes and by giving them a real competitive edge when promoting SSC's brands.”

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