Affiliate marketing

Affilka by SOFTSWISS sees client list up 92% to 125 live brands in 2021

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Affilka, SOFTSWISS’ affiliate marketing platform, has shared its results for 2021. During the period, the platform grew “significantly across the board,” crossing the 100 affiliate brand mark. The Affilka team expanded its client list with 60 new companies last year, up 92% from 2020.

As a result, Affilka by SOFTSWISS ended 2021 at 125 live brands, 76 of which support crypto, according to a press release. Among these, about a third operate on third-party online casino and sportsbook platforms: clients can take advantage of Affilka’s platform regardless of whether they operate on SOFTSWISS’ Online Casino Platform, or use their in-house solution.

Launched by iGaming expert and supplier of software solutions for the online gambling industry SOFTSWISS, the Affilka platform enables operators to manage affiliate partners across multiple brands, optimize marketing spend, and analyze player ROI from partners.

"Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software,” commented Anastasia Borovaya, Product Owner of Affilka. “Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions."

The report comes amid a positive trend in the increase of affiliate programs. Since 2020, the growth rate increased by 79% and amounted to 86 affiliate programs by December 2021, compared to 48 a year earlier. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122% to more than €390 million ($442 million), reports the company.

According to Anastasia Borovaya, the year 2021 showed a resurgence for the iGaming industry. Gambling representatives became increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands during the period.

But affiliates also became more active in considering cooperation with iGaming companies. "In 2021 alone, their number increased by 39%,” Borovaya explains. “Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing.”

In 2021, Affilka clients gained access to the platform’s major innovations, which include access to merchant accounts not only for clients operating on the SOFTSWISS Online Casino Platform, but also for those using third-party platforms.

The platform also features the ability to record payments for non-integrated payment systems, thus making it easier for Affilka clients to interact with affiliates; and the development of a poker module that “will soon allow” online poker sites to take advantage of Affilka’s capabilities.

"This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio,” summed up Borovaya. “It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet.”

In addition to its Affilka platform, SOFTSWISS’ product portfolio also includes an Online Casino Platform, a Game Aggregator with thousands of casino games, a Sportsbook Platform, and the Jackpot Aggregator.

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