New name

Bally's continues US rebranding process with Delaware's Dover Downs casino resort

2021-11-30
United States
Reading time 1:15 min

Bally’s Corp. announced Monday morning the change of Dover Downs Hotel & Casino’s name into Bally’s Dover Casino Resort, in Delaware, in order to align Dover Downs with Bally’s growing brand. 

In December, Dover Downs will be updated with new signage, dice, cards, gaming chips and table game layouts. The property is currently using Bally Rewards. All existing rewards will be transferred to the new system, according to a press release. 

The company purchased Dover Downs in 2018 when it operated under its previous name, Twin River.

This move comes at the heels of the announcement of MontBleu Resort Casino & Spa near Lake Tahoe changing its name into Bally’s Lake Tahoe Casino & Hotel, a rebranding that will be completed in the first half of 2022. 

Delaware’s three casinos have been moving recently, with the latest change having come at the beginning of this month, when the Rickman family announced plans to sell Delaware Park to a Toronto-based private equity firm, and a newly formed gaming company. 

Speedway Motorsports, one of the nation’s largest speedway owners and operators, announced plans to acquire Dover Motorsports, which remained independent when Dover Downs casino was sold in 2018. 

Since purchasing Dover Downs, Bally's has grown from four to 14 casino resorts. They've almost all transitioned to the Bally's name. The brand is also affixed to 19 regional sports networks as part of a naming rights agreement with Sinclair Broadcasting.  In addition to its casinos, Bally's has online sports betting licenses in 16 states.

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