Pinnacle's B2B sportsbook rolls out esports product hub

Pinnacle sportsbook’s B2B arm, Pinnacle Solution, announced Tuesday the launch of the latest addition to its esports product, the Esports Hub. 

The Esports Hub delivers end users with esports betting content via an UX and dark-themed aesthetic tailored to customer feedback. Live bettors will benefit from the Esports Hub’s introduction of live streaming across all channels which, according to the company, "both educate betting decisions and bring the frantic nature of in-play esports action to life".

As of today, partners can integrate the Esports Hub with the supplier's esports product, either as an add-on to their existing sportsbook or as part of a fully-serviced, plug-and-play sports betting solution.

In an official press release, Paris Smith, CEO at Pinnacle, said: "With the unique position of being the only managed trading service with skin in the esports game, we know first-hand the challenges that operators face. The Esports Hub allows partners to leverage this know-how and deliver their esports customers with an award-winning product designed for their needs".

"Esports betting is a vertical in its own right, not an extension of the traditional sportsbook, and this B2B tool provides the community with a betting destination tailored to how they like to engage with esports, while also delivering operators new revenue streams and enhanced hold potential."