Exclusive interview with Vadim Potapenko, Head of Sales at Slotegrator

"Casinos that accept cryptocurrencies are becoming more and more popular"

Vadim Potapenko, Head of Sales at Slotegrator.
Reading time 3:57 min
Slotegrator's specialist tells Yogonet what is important to keep in mind when entering new markets, and the main challenges faced by operators. He also explains why Latin America is a region full of potential and what opportunities should players look for in this market. Moreover, he describes the challenges of cybersecurity, the expansion of iGaming and the potential of crypto and esports.

Slotegrator is participating in many industry events this year, including UGW, SBC Barcelona, iGB Live!, and SiGMA. What products and services does the company plan to showcase? What are attendants going to find at the company's booths this time? Will the company participate in any educational and networking activities within the expos?

Visiting expos is always a great way to check the industry's pulse, meet other insiders, and interact with prospects and partners. We’ll definitely be participating in panels to discuss the industry’s latest trends, and we'll be showcasing all our solutions: online casino platform, Telegram casino, sports betting platform, APIgrator, Moneygrator, and licensing advisory services.

We keep improving our products to be always ready for any new project, market, or challenge coming our way, so these are fantastic opportunities to present our latest innovations. Anybody interested is very welcome to book an appointment for a presentation of our products, be it at one of these events or at a different time.

Slotegrator has extended its market reach over more than 65 markets. Which markets do you see as a priority and why? Which ones would you describe as showing signs of potential growth? What are some of the main concerns and challenges faced by operators in the different markets?

In our experience, there's potential in every market. We have partners all over the world that achieved success once they got to know the specificities of their market. Still, countries with a large population are prime choices, as they come with a large potential customer base; think of Brasil, India, Russia, Ukraine, or Nigeria. Or one can focus on rich countries, like Canada, Sweden, or Norway. In my opinion, Latin America is a region with loads of potential, well worth keeping an eye on.

The obvious challenge for operators is offering a product fit for local gambling laws — this can take quite a toll on the budget. My suggestion for those interested in expanding to a new region is to let their marketing team test if it's possible to generate a good traffic volume, run the numbers to see if the budget suffices, and then go on to think about payment methods, promotions, and contents.

The company has plans to expand within the Latam market. What does the company find attractive about this region? What would you say are the particular features of the Latam gaming landscape?

As I mentioned earlier, Latin America is full of potential — a fast-growing market with a large population. Competition isn't yet as fierce as in Europe, meaning that operators can sometimes get away with outdated approaches and still find a degree of success, but this is bound to change.

Granted, local land-based operators entering the online space have an advance due to name recognition, but there are still plenty of opportunities to get established. We offer operators a full range of solutions to make a splash on the LatAm market: a solid sports betting platform — critical due to locals' gambling preferences — and a casino platform, plus innovative content from our stable of providers like live dealer and virtual sports games.

As iGaming keeps growing, which are some common cybersecurity threats and problems being faced by online operators? What can gaming platforms do to guard themselves against these threats?

Cybersecurity is one of our priorities. Something specific to our industry is fraud — be it through bonus abuse, irregular play, or the use of illicit payment methods. That's why we provide our clients with a solid antifraud module, which automatically flags any suspicious activity, instances of multiple accounts, payment issues, and so on. And we top it off with 24/7 tech support to ensure always-on protection.

As pandemic still affects the gaming industry, how do you think this will change the gambling landscape around the world? What are some markets and iGaming trends to pay attention to now and in the short term?

It's too early to tell. While iGaming experienced a massive influx of players during the lockdowns, markets that have reopened brick-and-mortar venues have already experienced a dip in online revenues. As for industry trends: right now, it's essential to pay attention to the establishment of local licensing regimes at an accelerating pace.

And then there's crypto. Many leading companies are beginning to explore it — the potential is there, and it's likely to keep growing. But really, you know how our industry works: it moves so fast that there's a good chance of a new trend coming up by the time this interview gets published.

As esports betting earns more importance, how does the company plan to engage with this growing market? What can we expect from new technologies such as IA, VR and AR in the near future? Online casinos based on blockchain and crypto are also becoming another industry trend. What are the main demands for these projects?

We currently offer an esports feed for betting platforms to engage with players interested in this growing niche. As for VR and AR, I think it's still early. Mobile gaming has only recently peaked and, while those technologies will likely be massive in the future, we'll have to wait for the widespread adoption of devices that support them.

As for crypto: casinos that accept these currencies are becoming more and more popular, as many customers value their privacy, take issue with other forms of payment, or have accumulated large amounts of Bitcoin in the past. Online casinos are now implementing their own tokens and adding tools like "staking" and "pools", which are popular among the crypto community. Obviously, offering customers what they want can only help casinos grow.

Leave your comment:
Subscribe to our newsletter
Enter your email to receive the latest news