Betfred to launch Paysafe's Income Access affiliate program for US expansion

The specialized payments platform Paysafe announced Thursday an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. 

Under the terms of the deal, based on an existing payments relationship, Betfred USA Sports can plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program. 

Betfred USA Sports currently leverages the Skrill USA digital wallet for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s payment gateway for its online sports-betting brand for the Colorado market. 

The launch, scheduled for later this year, will utilize a reporting and tracking platform to enhance relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado, with additional states forthcoming. 

As stated in a release by the company, “Income Access will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states”. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports. 

In an official press release, Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, spoke said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”