Gannett, a Virginia-based media holding company and the largest newspaper chain in the United States, announced on Tuesday an exclusive agreement with Tipico USA Technology, the US division of German sports betting provider Tipico Group.
The USA TODAY NETWORK covers local papers published in 46 states and over 200 sports websites consisting of more than 250 daily local sites including The Indy Star and Detroit Free Press, and its USA TODAY Sports Media Group.
Product integrations are expected to begin in August to complement the start of the NFL season. USA TODAY Sports Media Group audiences across digital platforms will experience new integrations powered by Tipico Sportsbook’s betting odds on digital sites. For residents in Colorado and New Jersey, where Tipico operations will be live this fall, readers will experience a seamless integration to Tipico’s Sportsbook.
Visitors to any other USA TODAY Sports Media Group sites will find a listing of sports betting odds and sports betting content, as well as iGaming, free-to-play games, and sweepstakes. In addition, readers of USA TODAY and many local print newspapers within the USA TODAY NETWORK will find Tipico betting odds within the Sports section.
Gannett Chairman and Chief Executive Officer Michael Reed, said: “Our highly engaged audience of more than 46 million sports fans crave analysis, betting insights, odds, and unique features which we will provide with our Tipico alliance. Tipico adds incredible expertise from their European operations and next-generation product capabilities, which offer our sports enthusiasts and local consumers a way to become even more invested in the games and sports they care about.”
Tipico U.S. Chief Executive Officer Adrian Vella, said: “We are thrilled to gain exclusive access to Gannet’s portfolio of iconic brands and premium digital properties. Integrating their leading media properties with Tipico Sportsbook marks an important moment as we begin our acceleration in the U.S. Gannett’s best-in-class editorial operations and massive local footprint, partnered with Tipico’s game-changing technology, including end-to-end proprietary sports betting and iGaming products, will offer U.S. fans a slam dunk combination.”
Tipico Vice President of U.S. Business Development and Strategy Stephen Krombolz, said: “This historic agreement with Gannett, one of the most trusted names in global news, media, and sports, will immediately bring additional credibility and trust to Tipico Sportsbook’s U.S. operations. These assets will serve as a key component of our North American marketing strategy, driving awareness of the Tipico brand and our products among Gannett’s millions of readers, viewers, and listeners, ultimately delivering fantastic acquisition and retention opportunities as we prepare to scale rapidly in the U.S.”