VBET becomes Ukrainian Premier League's new title sponsor

Online sportsbook operator VBET was named as the Ukrainian Premier League (UPL) new title sponsor for the next three years.

Under the terms of the agreement, which will focus on the development of the vision and the sport in the country in general, the UPL will be referred to as the VBET League, with the competition adopting a new logo to fit its new identity.

Yevhen Dyky UPL Executive Director noted: “We are pleased to present a new title partner of the Ukrainian Premier League, the international company VBET. This is a new player in the Ukrainian market in its segment, which is serious about supporting Ukrainian football and developing sports in general. We are ready for fruitful cooperation, which will help to further promote Ukrainian football and make it even more interesting for fans.”

VBET will serve as the general sponsor of the Super Cup competition, which will take place on 24 July in Kyiv at the Olympic National Sports Complex.

Anton Svitlychny, Head of VBET Ukraine’s Partnership Development Department commented: “We are happy to work with one of the strongest leagues in Eastern Europe, which is progressing and becoming even stronger every year. This year, 16 professional clubs will play in the Ukrainian Premier League, which demonstrates the development of Ukrainian football and we are happy to be part of this process. We hope that with the start of the 2021/22 season, fans will return to the stadiums, and VBET is preparing pleasant surprises for them throughout Ukraine. We are confident in productive cooperation with the Ukrainian Premier League and are ready to contribute our international experience to the active development of the culture of Ukrainian fans.”