BetMGM becomes exclusive sports betting partner of The Hockey News

BetMGM announced that has been named the exclusive Sports Betting Partner of The Hockey News, a Canadian-based ice hockey magazine.

Under the multi-year partnership, BetMGM and The Hockey News will collaborate on print and video content, giving hockey fans insights into the game from a betting perspective.

W. Graeme Roustan, owner and publisher of The Hockey News commented in a press release: "When looking for the best sports betting partner for our readership, trust and brand positioning were key factors. BetMGM is a trusted, well-known operator and we couldn't be more excited to have found a long-term partner for our sports betting-related content."

The partnership gives The Hockey News access to BetMGM's oddsmakers and intel to integrate a behind-the-sportsbook perspective into its podcasts and articles. BetMGM will have increased visibility through print ads in The Hockey News magazine, a publication reaching more than 1 million readers, as well as vast video, podcast, and social media platforms serving "millions" worldwide.

BetMGM Chief Revenue Officer Matt Prevost noted: "The Hockey News has long been the trusted leader among hockey fans for the best news and analysis. They're an ideal partner for BetMGM to reach one of the most passionate and knowledgeable fan bases in all of sports."