The provider becomes their first official daily fantasy sports, igaming, and sports betting partner

DraftKings signs partnership with 23XI Racing and its driver Bubba Wallace

Ezra Kucharz, Chief Business Officer at DraftKings: “Joining forces with the 23XI Racing organization near the beginning of its growth makes this collaboration all the more impactful for DraftKings."
2021-05-24
United States
Reading time 1:48 min
Per the new deal, the igaming, and sports betting provider and 23XI Racing will promote an in-app experience. Fans can also expect to see DraftKings as the primary partner of the No. 23 Camry at the NASCAR Cup Series race.

DraftKings becomes the first official daily fantasy sports, igaming, and sports betting partner of 23XI Racing and its driver, Bubba Wallace.

Under the new agreement, DraftKings and 23XI Racing will promote an in-app experience, and they will also collaborate on a cross-channel social media content video series including race previews and data presented by DraftKings. Fans can also expect to see DraftKings as the primary partner of the No. 23 Camry at the NASCAR Cup Series race at Pocono Raceway on Sunday, June 27, 2021.

The official sponsorship debuted at the EchoPark Automotive Texas Grand Prix at Circuit of the Americas last Sunday with the team continuing to sport the DraftKings logo for each race of the 2021 season. While DraftKings is already the Official Daily Fantasy Partner of NASCAR, the agreement with 23XI Racing positions DraftKings to hit a new gear in its motorsports offerings, integrations, and entertainment.

Ezra Kucharz, Chief Business Officer at DraftKings said in a press release: “Joining forces with the 23XI Racing organization near the beginning of its growth makes this collaboration all the more impactful for DraftKings. Beyond the brand and product integrations of this deal, we also greatly admire Bubba Wallace’s ongoing advocacy for social justice and Inclusion, Equity, and Belonging efforts because they align perfectly with our company values."

23XI Racing President Steve Lauletta added: “As we continue to build the foundation of 23XI Racing, it’s important for us to add brands that align with our values both on and off the track. DraftKings is a leader in sports technology and entertainment and a company that we were able to add to our already stellar list of sponsors who’ve joined us in our first year. Adding DraftKings allows us to bring unique experiences to our fans as we continue to grow our reach showcasing our team to fans outside the NASCAR platform, as well as work together in support for social justice and other Inclusion, Equality, and Belonging efforts. We’re looking forward to having DraftKings be a part of the growth of 23XI Racing and seeing them on the track at Pocono for their primary race.”

Bubba Wallace added: “I’m excited to see what we are capable of creating together as we welcome DraftKings to the 23XI Racing family. As a big fan of the company, this relationship marks a historic moment as we integrate with a leader in sports technology and entertainment to enhance the experience of racing fans across the board."

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