Golden Nugget Online Gaming partners with Google marketing platform partner Incubeta

Golden Nugget Online Gaming (GNOG) has partnered with digital marketing group Incubeta to drive the growth of its online gaming business.

Incubeta will provide performance data, audience analytics, and media buying for Golden Nugget Online Gaming on Google, including Paid Search, YouTube, UAC, and Playstore, reports the Florida News Times.

Golden Nugget currently offers a variety of sports betting, online slots, and table games accessible through its website or app in New Jersey and Michigan. The company went public in December 2020 and aims to expand its operations by entering new markets this year.

With both parties having gained the necessary licenses to operate in Michigan, Incubeta has launched Golden Nugget’s Google activity across the highly contested state. As a verified Google Marketing Platform Partner, the firm will work closely with Google’s real money gaming team in building, managing, and executing campaigns for the online casino’s expansion across the US to boost performance and growth.

Golden Nugget’s Director of Digital Marketing Samir Banerjee, said: Incubeta’s extensive experience in the betting and gaming industry means they understand our unique requirements and the best ways to maximize your campaign. Our online strategy is essential to our growth as pandemics continue to limit people’s movements, which is why we work with the best in our business.”

Incubeta’s Head of Business Development Charlie Rowe, added: “We are excited to work with Golden Nugget Online Gaming. Not only are they one of the leading online game operators in the United States, but the Golden Nugget brand is well known worldwide. Incubeta’s expertise in sports betting and casinos is well-suited to strengthening Golden Nugget Online Gaming’s digital strategy to drive revenue and growth. We will build this relationship over the next few years. We’re doing our best. It’s great to be involved in their online development."