BtoBet partners with Captain Up to gamify sports betting, casino

BtoBet as part of Aspire Global will permit operators to increase client activity and loyalty - using gamification, behavioral psychology, and social devices.

Captain Up offers new experiences, enriching the journey with challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards amongst many more. Operators will be able to create scheduled targeted campaigns, segmented according to user behavior, matching rewards and bonuses with various parameters such as category, channel, or brand.

Uri Admon, Chief Executive Officer, Captain Up said: “Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines. Not only are gamification tools essential from player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the iGaming industry is not a socially engaging environment.”

“Today’s betting and gambling environment are increasingly focused on heightening the player experience. Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement,” stated Sabrina Soldà, Chief Marketing Officer, BtoBet.