BetMGM signs Hockey Hall of Famer Chris Chelios as celebrity brand ambassador

Chelios enjoyed a 26-season career in the National Hockey League, having played with the Red Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers.

2021-01-25

United States

Reading time 1:36 min

As a BetMGM brand ambassador, Chelios will make regular guest appearances on Detroit's WXYT 97.1-FM The Ticket and provide unique content for BetMGM's social media channels and marketing campaigns. He also will engage with BetMGM customers and MGM Resorts' M life Rewards members through public and private events.

Sports betting and online gaming platform BetMGM announced last week the signing of Hockey Hall of Fame member and three-time Stanley Cup champion Chris Chelios to a multi-year deal as a celebrity brand ambassador.

BetMGM will partner with the Detroit Red Wings legend on fan engagements, marketing campaigns, and public appearances, among other interactive and promotional opportunities.

"BetMGM is at the forefront of an exciting time for the sports betting industry," said Chelios. "I'm proud to be associated with the BetMGM brand and the long-standing commitment to Michigan through MGM Grand Detroit."

Chelios enjoyed a 26-season career in the National Hockey League, having played with the Red Wings, Montreal Canadiens, Chicago Blackhawks and Atlanta Thrashers. Born out of a partnership between MGM Resorts International and Entain, BetMGM is an Official Partner of the Detroit Red Wings, with whom Chelios won two Stanley Cup titles. He was inducted into the Hockey Hall of Fame in 2013.

.@BetMGM has a special offer for #RedWings fans to welcome their arrival to Michigan!

Bet $1 and Get $100 instantly when you make your first bet on tonight’s game » https://t.co/nJ0eotO6lB pic.twitter.com/Xt8jA3XGcN
— Detroit Red Wings (@DetroitRedWings) January 22, 2021

"It's an amazing privilege to have Chris Chelios join our team," said Matt Prevost, Chief Revenue Officer. "The BetMGM app is scheduled to go live in Michigan on Friday and we look forward to delivering our customers once-in-a-lifetime experiences with the all-time great."

As a BetMGM brand ambassador, Chelios will make regular guest appearances on Detroit's WXYT 97.1-FM The Ticket and provide unique content for BetMGM's social media channels and marketing campaigns. He also will engage with BetMGM customers and MGM Resorts' M life Rewards members through public and private events.

The BetMGM app debuted for download in Michigan on both iOS and Android on Friday, Jan. 22, and is currently live in eight states including Nevada, New Jersey, Colorado, Indiana, Iowa, Pennsylvania, Tennessee, and West Virginia.