BtoBet analyzes Colombian market shift from retail to online

BtoBet launched Thursday a new industry report that analyses the evolving Colombian market as it adapts to a more digital native community. 

The company says that the Colombian iGaming industry, though still primarily a market with strong retail tendencies, it is fastly adapting to the digital channels as the country’s technological infrastructure are constantly improved. 

The firm argues that this is strongly indicated by Coljuegos’ end of year fiscal results that were published last October. Whilst retail bookmakers accounted for the bulk of tax revenue, amounting to 61% of the market, it was online operators – though still having only a 10% of the market share – that constituted the fastest growth of any legal form of gambling.

All this data is presented in BtoBet’s latest Industry Report for the Colombian market, “Colombia: Shifting From Retail to Online”, the latest in a series of reports compiled by the iGaming platform provider that analyse and dissect all the major markets on a global level. The Industry Report also offers valuable data in relation to the improvements that the country has undertaken in recent years in its technological infrastructure. 

Amongst other key data, interested operators are provided with detailed information regarding: Internet and smartphone penetration, daily average Internet usage, average speeds and improvements in Internet connection and mobile Internet speeds, different device usage.

The document also includes insights into how one can diversify a retail strategy to place more emphasis on the digital channels, how one can target non-registered players, and the use of social media and how one can use this communicative medium to provide a more engaging and player-centric betting experience.