Skilrock to exhibit its new age Player Engagement, CX & Cashless solutions at ICE London 2020

Skilrock Technologies, a technology solution provider for the lottery, gaming and payment industry, has been continually showcasing its innovative concepts at ICE London for the past 10 years. This year, aligning itself with the fascinating theme, ‘Step Into the Future’, Skilrock will present its products and concepts that promise to truly enthrall attendees across February 4-6 at ExCel London.

Slots go Cashless, Cardless & Ticketless. Come see for yourself at Stand N1-510.#Skilrock #icelondon2020 #casinogaming #cashless #cardless #ticketless pic.twitter.com/fL5WMGrO4i

— Skilrock Technologies (@Skilrock) January 31, 2020

"Player Engagement is going to be the first step into the future, irrespective of channels of gameplay. The touch and feel at land-based have potential to get implanted in player’s memory and we have been showcasing such gamification and monetization options where the player is at the center of gameplay," the company said in a statement.

"As the digital transformation takes centre stage of the discussions, we would also like to see the transformation propel much beyond the digital gameplay and into the whole aspect of customer experience," the company added.

Convenience is another dimension that cannot be understated. Skilrock's Cashless option for land-based casinos is expected to reduce costs, increase efficiency and engage the players in an innovative way. The concept is built over SAS for ease of integration and robustness. In addition, an in-depth back-office management goes with it to make it a complete package.

Sujit Lahiry, Executive Director at Skilrock Technologies, said "We are super excited to be back at ICE again and this time with a step into the future! We believe every step taken by an operator should lead to a positive player experience and keeping that in mind, we are showcasing 3 star attractions – Memorable Player Engagement using Mixed Reality, the CX dimension for iGaming and a true Cashless solution for land-based."

"Such innovations were impossible to showcase without our core platform INFINITI, which is a true Omni-Channel and Omni-Gaming platform supporting a wide variety of solutions for today and for the future. We assure every visitor to our stand an exciting experience and memorable business ideas. Of course, there are attractive prizes to be won too," he concluded.