Clarion Gaming unveils ‘Step, Leap, Dive and Look - Into The Future’ campaign for ICE London 2020

Clarion Gaming is encouraging its stakeholders drawn from every gaming vertical within the global industry to Step, Leap, Dive and Look - Into The Future, as it unveils its high impact, four-phase creative digital and print campaign in support of next year’s ICE London (February 4-6) and ICE VOX (February 3-4, ExCeL London, UK).

“The vast majority of the 35,000-plus visitors who attend ICE London, many of them traveling thousands of miles to be with us, aren’t interested in the past – they want an insight into the future,” stated Clarion Gaming Managing Director Kate Chambers.  “Whether delegates are interested in future technology, future regulation, future trends, future lifestyle changes, opportunities or challenges - ICE London is all about the future.  Other events may be more comfortable with the status quo, but our passion, and that of our stakeholders, is to embrace what’s next, hence the 2020 campaign in support of ICE London and ICE VOX.”

Explaining the background to, and inspiration for, the campaign, she added: “On the basis that you can’t go wrong by taking stock of what your stakeholders think and say, our 2020 theme was inspired by a quote from Richard Schuetz, who has held many senior positions in the industry.  Richard said, and I quote: “At ICE, one sees the latest technologies, which is why I always argue that ICE is like stepping into the future. That is the magic of ICE.” We are of course grateful to Richard for his kind words and for providing the inspiration for our creative campaign, which I’m sure will connect with stakeholders across all of the verticals served by the ICE London brand."