NetEnt has opened a new office in the UK to further expand its presence in one of its key markets. The new office is located in the Stanley Building at King's Cross and it was opened by Andy Whitworth, Managing Director NetEnt UK & Chief Strategy Officer and Rob Fell, Director of Platform Products & Services.
The company pointed out that the United Kingdom is a growing priority market and the physical presence in that market will better support operators targeting the UK, while helping NetEnt implement its growth strategy.
"We are delighted to be open for business in the UK. We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave", said Andy Whitworth, Managing Director of NetEnt UK Ltd.
"This is a natural next step and an example of our commitment to the local market. The UK is already our largest market, and we see a short-term opportunity to grow our market share by being closer to our UK based customers. Our increased UK presence is one of the NetEnt Group’s key strategic initiatives this year", said Therese Hillman, CEO of NetEnt.