Boxing champion Tyson Fury and SBTech launch 'BIG BANG' at ICE
Visitors to STAND S3-110 were treated to a spectacular 'BIG BANG' launch of SBTech's latest innovation that promises to take the market by storm.
The new cross-platform, cross vertical product was unveiled by superstar boxing champ Tyson Fury, who was on hand to meet and greet queues of fans waiting to see the 6ft 9-inch-tall global sports star.
Fury became the unified WBA (Super), IBF, WBO, and IBO heavyweight champion in 2015 by defeating Wladimir Klitschko and last year battled his way to a draw against Deontay Wilder in one of the greatest fights in recent history.
TYSON FURY, said: "I'm very proud to be here with SBTech for the reveal of their latest product innovation. I haven't lost a match for the past 10 years, very much like heavyweight champ SBTech has been staying ahead of their game. As I steamroll my opponents, SBTech is doing the same to their competition with their ground-breaking products and next-gen technology."
SBTech is celebrating its 10th year at ICE London with its biggest and most ambitious stand yet showcasing its entire range of cutting-edge products.
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