Fox Sports Tabs Sportradar to Boost Data-Driven Storytelling

Under terms of a recent agreement, Sportradar is developing new research tools, data products and machine learning technology that enable FOX Sports broadcasters to bolster their in-game and digital content with real-time and historic sports data via API. FOX Sports is also amongst the first broadcasters to access new functionality, robust historic data sets, and expanded sports league content within Sportradar’s cutting-edge research platform, Radar360.

In an era of always-on content, the FOX Sports-Sportradar agreement expands the expectations of today’s fans. The production team is able to reduce analytic workloads and create more opportunities for compelling narratives and increased fan engagement across platforms.

“Sportradar is in a position to provide information to our networks with cutting edge technology that is easily accessible by the staff in our production trucks and studios,” said Brad Zager, EVP, Production and Operations, FOX Sports. This will allow our production teams and announcers to stay at the forefront of storytelling using new data and analytics.”

“Sportradar is obsessed with the fan experience, and driven by the opportunity to be a good partner to today’s sports storytellers” said Steve Byrd, Head of Global Strategic Partnerships, Sportradar. “Media partners use our turnkey services to tell unique, data-driven stories. With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre-, in-, and post-game consumption.”