GVC rolls out proprietary Ladbrokes Coral gaming content

FTSE-listed gambling group GVC Holdings has launched the first titles developed by its proprietary Manchester games studio ‘CR Games’, across its multi-brand portfolio.

Updating the market, a catalogue of 20 new games will be made available across the casino properties of bwin, Party Gaming and Sportingbet brands.

GVC will launch its initial CR Games inventory across its ‘dotcom markets’, seeking to augment the gaming line-up of GVC brands, whilst furthering its ongoing corporate integration/alignment.

The full line-up of CR Games titles will be introduced over the coming weeks, with customers in regulated markets such as Italy, Denmark and New Jersey set to see the new games added later in this year.

Manchester-based CR Games is a games development studio secured by GVC Holdings having completed its acquisition of Ladbrokes Coral earlier this year.

As an industry incumbent, GVC expands its proprietary games development capabilities by adding CR Games content to its existing Win Studios titles.

Commenting on the launch, Liron Snir, GVC’s Chief Product Officer said: “This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”