"AI will take burden off operators' shoulders and unveil a more holistic player experience"

Taking center stage in a few days’ time at the ‘AI Malta Summit’ joining a panel of leading experts discussing the various applications for Artificial Intelligence in the iGaming sector, BtoBet’s Chairman Alessandro Fried is also expected to provide his views on AI at the much-awaited iGB Live! expo that will take place in Amsterdam from the 17th till the 20th of July.

Commenting on the presentation that he will give on the 18th of July, Fried reiterated that as BtoBet’s latest Industry Report “AI: The President and the Future of iGaming” indicates, Artificial Intelligence must be seen as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day-to-day operations, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.

He further opined that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities. Having said that, Fried, however, maintained that AI is here to stay, providing operators with the opportunity to not only increase the reach and popularity of online gambling but also serving as a tool that would in turn guarantee better gambling opportunities for the players themselves.

Proudly sponsoring iGB Live!’s B2B Lounge, BtoBet’s team of experts will take the opportunity to exhibit and demonstrate AI’s potential in the iGaming industry through their dedicated gaming and sportsbook platforms which heavily embrace this form of disruptive technology.