"South America is a very important market for NovusBet"

"At ICE, we were given a suite where we were able to receive potential customers from South America and Africa during the three days of the event. Our agenda was full of meetings at which we were able to explain the main features of our software and platform, "said Simone Suppa, Operations Manager, with whom Yogonet had the opportunity to speak to a few days after London’s trade show.

NovusBet offers thousands of live and pre-match events daily. The bet offers are able to adapt to the players’ demand and are available on any device.

"South America is a very important market for NovusBet. At this moment, we are finalizing the licensing process with GLI for Colombia. Once this stage is over, we will be able to request a license for our sports betting offer, a fact that we believe will happen within five or six months, "the executive said.

Peru is another of the Latin American markets that the company has targeted. They are evaluating if they will participate as exhibitors, but they will definitely attend the next edition of Peru Gaming Show (PGS) because they must start working with two or three potential clients.

Suppa explained that the omnichannel model is what differentiates NovusBet from its competitors. All the contents of its library can be adapted to the requirements, tastes and languages of each market. In addition to its own products, the company distributes third-party content. Recently, they signed agreements with several casino and live casino suppliers to expand their product offer.