BetterBetting opened public sale for digital currency BETR

Following BetterBetting’s successful pre-ICO sale period, their website opened at 14:00 GMT on December 15, 2017 for public sales. Pundits expected a rapid progression through the early-bird bonus levels (the first $5M had a progressive bonus level applied – see website for details) Cryptocurrency enthusiasts could purchase their desired share of the ICO until the projected sale end in January 2018 or hard cap of USD 30 million. 

The token sale is an integral part of the company’s advanced distributed peer-to-peer and peer-to-sportsbook wagering platform. As BetterBetting continues to gain ground, ICO and gambling experts expect that BETR will soon become the betting currency of the leading sports betting sites.

The operator anticipated that once the hard cap was reached, a total of up to 650,000,000 BETR would have been released (with some kept in reserve and embargoed). These tokens will immediately be usable by sports bettors for wagers in sportsbooks that cater to BETR clients, and in peer-to-peer bets.

The target date for the launch of the fully fledged, much-awaited, BetterBetting Nodes compatible with BETR is in March 2018, but owners of the BETR coin will be able to use their BETR with select sportsbooks prior to the full launch date.

As the digital currency is geared toward becoming the betting currency of the future, BetterBetting encouraged everyone to make the most from the sale as the token is expected to appreciate in value within a short time following the launch. There is lower risk in buying tokens as they are tradable within two weeks after purchase, and will almost immediately start being used as value tokens on associated sportsbooks. When the ICO is over, the hard cap for BETR cannot be increased beyond the 650M limit.

“With BetterBetting we are excited to bring a new paradigm to the world of sports betting. By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who may not have any relationship with one another,” said Adriaan Brink, the CEO and Founder of BetterBetting Foundation.

By removing much of the friction associated with placing sports bets, Brink’s team strives to create a transparent and provably fair peer-to-peer sports betting system that is not controlled by a central authority. With a core team of seasoned industry experts, BetterBetting is now in the final stages of introducing BETR to the world. Brink added, “Working with major industry players, this decentralized liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system. Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.”