LycaLotto now powered by Winners' Group

As part of their migration into Winners' Group's Insight Play platform, Lycalotto will now be able to draw on more than 30 lotteries from around the world, including US Powerball and Euro Millions," as well as our innovative real-time bonus suite, customer management tools and risk, product and insurance solutions," Phillip Wilson, Chief Operating Officer at Winners Group, said. “Winners Group is thrilled to be powering LycaLotto via our Insight Play platform, and after only four weeks of integration, we are excited to begin this journey with popular online lottery syndicate brand, LycaLotto.com."

In their latest press release, the Lyca Group has briefed: "We expect to gain renewed recognition as a leading online lottery syndicate brand in the UK and around the world, now that our players will also benefit from a platform that can deliver the quality of service and choice of product they have come to expect in other Lyca brands. The brand will also benefit from Insight Play's real-time promotion and CRM tools, the innovative drag and drop segmentation suite, and the ability to offer ecommerce-style automated journeys to players."

"Winners Group stands out from its rivals via its unique insurance risk management model, and the ability to include real tickets to ensure contributions to the underlying lotteries and their charitable aims. The supplier is also licenced by the United Kingdom Gambling Commission and the Alderney Gambling Control Commission," said COO Phillip Wilson.

“The global lottery sector is worth more than $300bn per year, and via our sophisticated platforms and gold-start services, online operators can vie for their share of the market,” he concluded.