What are the strategic benefits of exhibiting at G2E?
The main reason for exhibiting at G2E was our plan for sales and marketing expansion of Spintec ETGs to the US market. Additionally, the show was a great opportunity to meet with our partners and potential clients from Latin America, Asia and Europe.
The visit of our stand was outstanding in numbers of current and potential customers’ visit, followed by placed orders and inquiries for our Karma compact solutions, as well as Aura amphitheatre gaming solutions. Last but not least, we already started the negotiations with strategic partners and distributors for the US market at the show. Additionally, we see high potential for growth and expansion in Latin America.
G2E gives us the opportunity to reconfirm the growth trend of ETGs in the US.
How did G2E attendees react to your product lineup?
The feed-back we received from the visitors was extremely positive, hence we are excited to launch our gaming solutions to the US market. Many important casino operators from North America, Latin America, Asia and Europe were impressed by our comprehensive offer of compact and amphitheatre electronic table games. The two product lines, Aura and Karma, different in design and set-up concept, but at the same time offering outstanding gaming experience and comfort, distinguish Spintec from the competition. Spintec is unique in offering two product lines and therefore two different cabinets developed on different clients’ requirements – compact and amphitheatre solution. Both solutions are modular and offer virtually endless options of customization.
Our customers can choose from a wide range of premium wood and leather finishes.
What would you say were the highlights of this G2E edition? What were the trends at the show?
There was a vast representation in our segment of Electronic Table Games at G2E, showing that there is a substantial growth trend of ETG on the US market, and giving us an additional affirmation that Spintec is on the right path with technology and design of our gaming solutions. We reckon that one of the trends in developing gaming machines is focusing on the players needs and expectations, which perfectly meets one of Spintec's core targets in all ETGs we produce.
What was the hot topic for operators during G2E?
The show confirmed our notion about the market recovery and increase of investments. There is a substantial investment growth trend compared to the previous years. Existing and potential clients we met at the show had very clear ideas about what they want and what their investment plans are.
Operators are always in search of innovative, but at the same time comfortable products, which have long gaming sessions and thus provide high revenue of the floor.
Operators who visited our booth were impressed by Aura amphitheatre solution in particular. They appreciated Aura’s superior design, unbeatable comfort and intuitive user interface, while admiring a wide selection of luxurious wood, leather and metal finishes. Aura playing station has a pre-set chair height, ergonomic armrest and the possibility to move the chair back and forth. All these well studied features combined with a wide screen and an intuitive user interface result in longer playing sessions and thus higher revenues for the operator.
Operators also liked the fact that we offer two lines, Aura amphitheatre solution and Karma compact solution. Both solutions are modular and customisable, but answering different needs and requirements of a specific casino floor.
How is this year going for the company? What is coming next?
This year has been very successful for Spintec. We are continuously expanding to new markets, while maintaining a very strong and stable position on the existing ones. By doing so, the company has reached a very solid growth of its business, human resources and production. One of the markets where our company has remarkable sales results is Spain. The next big step will be entering the US and Australian market.
The main reason for our outstanding world-wide sales growth is Spintec’s flexibility, meaning that the product development and production for every single local market is based on in-depth study of market’s expectations, its needs and players’ behavior. Our product offering is adjusted to every single local market.
This year Spintec’s core investments are focused on product development and certification. One of the goals we have set for our company concerning product development is to broaden the selection of games on our ETGs.
Furthermore, we have invested in building a new facility providing 300-400 percent larger space capacities, as the current ones could not sustain company’s growth and development in the future. We are confident our own new building will incentivize growth, development and innovation of our products, raise motivation in our team and sustain growth of our business.
What new markets are you going to pursue in the coming months?
We have received a very positive affirmation of further growth possibilities in Latin America, however our main focus in the near future will be Australian and the US markets. Of course, we are always studying the possibilities of expanding to other potential markets.