Over the past two years, the technology teams of the two companies worked closely for the development of Intralot’s novel CRM (Customer Relationship Management), platform PULSE, available in Retailer and Player versions that work seamlessly to enhance the value delivered to both Operators and Players.
Intralot Group CEO Antonios Kerastaris said, “I am very excited to complete the acquisition of Bit8 by Intralot at the end of a two-year joint product development partnership that has secured for Intralot, among other benefits, PULSE, a world-class CRM system.
PULSE has become a major pillar of our Digital Transformation strategy for Lottery Modernization and a strategic asset in our product portfolio. Bit8 today becomes a full member of the Intralot family, carrying enormous promise for future growth and product development by playing an important role in the successful deployment of our “All About the Player“product design strategy.”
Bit8 Founder Angelo Dalli, who remains in the Board of Directors of Bit8 offering strategic advice for further development added, “I am thrilled for the success of our cooperation with Intralot and today’s development that promises to bring a new cycle of growth, portfolio enhancement, and international recognition for Bit8. Like every Founder who has worked hard for the creation of a successful company I am proud about the company’s evolution and look forward to our future cooperation to reach new targets.”