Allied eSports opens second arena in China

"China is at the forefront of the esports boom with a consumer base that continues to immerse itself in gaming unlike anywhere else in the world," said Jud Hannigan, CEO of Allied Esports International. "We are thrilled to work with Shenzhen SEG to open a second location in the country, and look forward to collaborating with incredible partners as we expand our property base in Asia."

At nearly 22,000-square-feet, the arena features a multi-use production studio, 168 top-tier gaming stations and an interactive VR experience, and will be a one-stop-shop for large and small-scale productions, including professional and amateur tournaments, as well as casual daily use.

"Our vision is for Allied Esports SEG Arena to be the home of esports in Southern China," said Laetitia Feng, CEO of Tianjin Allied Esports Internet Technology Company. "With the great partnerships we have announced with SEG and several game publishers this year we plan to bring many great events and productions to Shenzhen in the future."

The launch of the Shenzhen arena comes on the heels of a number of key strategic business partnerships and events in China, including with publishers Perfect World and KongZhong, as Allied Esports continues to align with industry leaders and marquee brands around the globe.

Earlier this year, Allied Esports and MGM Resorts International announced a partnership to open a state-of-the-art, 30,000-square-foot Esports Arena location at the Luxor Hotel and Casino in Las Vegas, the first permanent esports venue on The Strip, and a flagship location for Allied's worldwide brands. Esports Arena Las Vegas is scheduled to open in early 2018.