Scientific Games to showcase array of innovations at NASPL 2017

Scientific Games Chief Executive Officer of Lottery, Jim Kennedy, said, “Our innovation teams have been very focused on bringing real, actionable innovation to NASPL 2017. From the best new licensed brands, to the most creative games and innovative technology, our exhibit offers breakthrough ideas and solutions for how lottery products are brought to market, enjoyed by millions of players, and ultimately drive increased revenue for lotteries’ good causes. We are a trusted business partner to our customers, and that begins with innovations that work in the real world.”

As the world’s largest supplier of instant games, the Company will showcase its blockbuster WILLY WONKA GOLDEN TICKET linked instant game on sale in 11 U.S. states. Attendees can experience innovative HD Games in a new video, try new instant play styles – and see, touch and feel creative printing options like Gigantix, Sparkle and Ice Inks.

From the industry’s biggest brands portfolio, lotteries can experience players’ favorites at Scientific Games’ exhibit, including from our partners, Warner Bros. Consumer Products, the 1980s cult comedy film CADDYSHACK, one of the most beloved and comedic sports movies of all time; sweet, scrumdidilyumptious WILLY WONKA; the heroic power of WONDER WOMAN™; and unforgettable board game classics like MONOPOLY and YAHTZEE from the HASBRO portfolio.

Scientific Games’ data scientists will demonstrate how their consumer insights inform customer game creation and portfolio management using advanced new research tools likeONEVoice™.

The Company’s systems technologists will take attendees on a tour of Scientific Games’ retail solutions, from new cashless ways to sell lottery games, to its flagship retailer and self-service terminals, anchored by AEGIS, the agile lottery gaming system that powers multi-channel sales including popular virtual sports games.  

A highlight of Scientific Games’ exhibit will also be the industry’s largest portfolio of interactive solutions. The Company’s second-chance promotions and games, loyalty programs and mobile apps are continuing to break records. Generating an astounding 15.8 million entries – the most ever submitted into a single second-chance lottery promotion in the U.S. – theSecret Santa Second-Chance Drawings has been shortlisted for the 2017 Global Gaming Awards “Digital Product of the Year”.

The Secret Santa hidden object game will be demonstrated at NASPL, where Scientific Games will introduce the industry to the next generation of player loyalty. To date, over $5.4 billion in lottery tickets have been entered into the Company’s loyalty programs.