Btobet to discuss future of the industry at Cyprus Gaming Show

Cyprus' decision to create a new gambling system, with a new online regulatory scheme that came into effect in November – which included the recent announcement regarding 13 licenses granted by the local betting authority in the last six months - are all clear signals that the Cyprus gambling business is fast evolving.

Are local operators ready to grasp the opportunity offered by the upcoming changes? Recent studies into the gambling market on the island show the strong interest of Cypriots towards sports, especially football, basketball and tennis, calling for an inevitable evolution of gambling towards sports betting as well as online and mobile.

In this developing market, fixed base, static operators can struggle to gain a foothold within the marketif they don’t adopt useful strategies and technology tools to exploit all the potential of their business. In this regard, and commenting on his participation as speaker on the Cyprus Gaming Show’s panel Technology, Innovation, and Disruption – 21st September in Nicosia - BtoBet's chairman Alessandro Fried anticipated:

“Companies in Cyprus must have the capability to invest in products, services and brand reputation, able to capture an ever greater market share. The creation of trustful partnerships is an interesting model to follow as well as providing a continuous flow between the retail and the mobile offer."

To discover more about the gambling market in Cyprus, download BtoBet's industry report “Focus on Cyprus Gambling Market.”