“It was fantastic to see that the effort that we have placed in making sure we get value from our R&D planning and development has translated into game success and also attendance to our stand at the AGE, by our customers,” said Cameron Louis, General Manager, Aruze Gaming.
While buyers waited to be attended to by the Aruze team they had the opportunity to learn about the origins of the Aruze name. ““AR” represents the archaeopteryx, a flying dinosaur that has been called the “first bird” and is also featured in our corporate logo. This embodies our challenger’s spirit and the value we place on the thrill of attaining new heights. “U” stands for Universal (the name of our predecessor, whose corporate color is red) and signifies our goal of providing an all-encompassing range of universal entertainment to all people. “Z” the last letter in the alphabet, represents completeness. “E” stands for our major corporate theme: entertainment. Together, “ARUZE” represents our desire as a company to change all forms of entertainment”, illustrated on one of the stand’s walls.