The deal assures Interwetten of premium betting partner status and brand exposure on team strip and in the club's 30,000 capacity Rhein-Neckar-Arena.
““Interwetten will also enjoy access to the club's social media network, television and advertising channels.
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Commenting on the partnership, Werner Becher, spokesperson for the Interwetten Board of Directors, said, “TSG Hoffenheim is an extremely attractive partner for us, not only because of the development of the club into one of the top players in Germany and the consequent first Europapokal participation in this season, but due to its potential following a fourth placing in last year's Bundesliga.
TSG Hoffenheim is the German flagship in the sponsoring pool for Interwetten and guarantees excellent brand awareness thanks to a comprehensive sponsoring package with a large brand presence for Interwetten.”