First Strip operator to allow mobile payment apps
Caesars launches WeChat Pay to lure Chinese customers
The Chinese digital wallet service is similar to Apple Pay and will be used to buy food, show tickets or souvenirs at 16 point of sale locations inside the property.
2017-08-10
Reading time 31 seg
The Chinese digital wallet service is similar to Apple Pay and will be used to buy food, show tickets or souvenirs at 16 point of sale locations inside the property.
“We want to do this for our Chinese customers to make them feel at home,” said Bruce Bommarito, corporate vice president of international marketing for Caesars Entertainment.
“We have been working hard on the Chinese market for some time.”
Caesars is the only one among the city's top four casino operators to not have a presence on Macau, China’s gambling mecca, forcing it to be more active with its Asian marketing strategy.
The operator plans to expand the Chinese digital payment service to dozens of more point of sale locations in its Las Vegas properties before the end of the year, Bommarito said
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