Kate Chambers, Managing Director of Clarion Gaming said, "Our post-ICE research flagged some dissatisfaction with the ICE website, so I instructed the team to take a clean sheet of paper and start again. Alongside the latest enhancements in terms of ease of navigation, news and content related to each sector and a zone which enables visitors to favourite products and content, we have invested in the development of a Meeting Planner tool, which was at the top of the wish list for our exhibitors and will be available later in the year."
She added, “It’s very important that we deliver on behalf of our customers and that we live up to our stated commitment of continuous improvement across every aspect of the ICE experience.”
The 2017 edition of ICE was officially the best on record, with an independently audited attendance of 30,213 making the journey to ExCeL from 151 jurisdictions.
The attendance represented a 6% year-on-year increase and the sixth consecutive year of growth. The success of ICE was recognised by the Association of Exhibition Organizers which shortlisted the world’s biggest gaming expo in the ‘Best UK Tradeshow Over 2,000sqm’ category and named Clarion Events as the industry’s ‘Most Respected Company of the Year’.