Kambi pens deal with Bulgaria's National Lottery AD

With a customer base in excess of two million, 7777.bg is considered Bulgaria's premier online lottery and gaming destination. Last year, 7777.bg added a sports betting service to its portfolio however, in order to meet growth objectives, National Lottery has decided to upgrade to Kambi's award winning Sportsbook.

National Lottery, which is fully licensed and regulated by Bulgaria's State Commission on Gambling, already holds dominant positions in the lottery and gaming verticals and following its partnership with Kambi expects 7777.bg to become the country's number one Sportsbook.

It is anticipated 7777.bg will complete the switch to Kambi's scalable and flexible solution during Q4 2017, at which point the brand will be fully equipped to gain Sportsbook market share and compete effectively with Tier 1 operators.

Kristian Nylén, CEO of Kambi, said: "We are delighted to be partnering with the National Lottery AD in Bulgaria. We share the same vision, which is to supply the best sports betting experience to 7777.bg's customers; one that is engaging, entertaining and safe.

The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates. We are very excited by 7777.bg's ambitious plans to gain the number one position in all its verticals in Bulgaria. Through the power of the Kambi Sportsbook and 7777.bg's impressive customer base, together we will build a sustainable market leading proposition."

Milen Ganev, Marketing Director of National Lottery AD commented:

"We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve. Together, we believe this partnership will support our mission to become the country's leading provider of sports betting experiences."