BtoBet eyes African market

With 150 million mobile users in the area - 52% of the population – and an increasing interest in mobile shopping, the Nigerian gambling market is showing clear signals of being ready to step towards mobile and online. However, the evolution from retail to mobile is challenging; in fact, it requires more than a simple creation of a mobile page.

If you wish to have an insight into the Nigeria gambling market, download the interview:  “BtoBet interviews John Kamara on Nigeria’s betting market.”

During the recent show in West Africa, local operators had the possibility to discover how to expand their business in Nigeria with the right tools and fitting technology. BtoBet’s chairman Alessandro Fried was a speaker in the panel “Making the most of growing opportunities in Africa”, showing his vision about how local operators must be prepared to step into the developing scenario towards mobile.

Commenting on his point of view, Fried highlighted:

“To win in mobile, the Nigerian licensee needs to focus on the maximization of the experience in shop but at the same time must push the player to move from the shop to mobile, through native apps. In this perspective, a mobile app is no longer a nice-to-have, it is now a must-have”. And he added, “The right technology can provide the support to enable the delivery of the most effective betting proposal to players. Operators must be able to create a cross-channel experience for their users that allows licensees to avoid losing track of all the activities of the players, as they move between channels.”