ABA partnership a slam dunk for Genius Sports

Under the deal, Genius Sports will work with the ABA to help the body take control of and better utilize its official data to drive fan engagement and boost commercial returns.

Genius Sports will also supply LiveStats, powered by Genius Sports' global network, to ABA League.

The data and statistics gathered will be offered to fans and broadcasters, as well as helping to support Genius' 24/7 bet-monitoring system to ensure the integrity of the ABA League. LiveStats is already used by over 200 sporting competitions around the world.

"It is our great pleasure to reach an agreement in partnership with Genius Sports," said Krešimir Novosel, director of the ABA League. "Together, we look forward to making the ABA League even more exciting for our large base of passionate fans, enabling them to engage with the games across multiple new digital applications.”

Steven Burton, managing director of Genius, also commented, “Enabling our partners to own and fully exploit their data is fundamental to what we do at Genius Sports. By providing the ABA League with proven technology and a highly customizable open data system, we look forward to helping them realize the full potential of their official data and help grow the game of basketball across Europe.”

Serbian side KK Crvena Zvezda of Belgrade were the winners of last season's ABA League.