Playtech BGT Sports strengthens Coral deal

The solution enables a seamless multi-channel experience for customers and is set to further improve the retail offering, with a prominent positioning in front of TVs, allowing for an improved in-play experience.

John Pettit, Playtech BGT Sport's U.K., Ireland and Australia Managing Director, said, "We are delighted to have supported Coral in extending their self-service estate with the roll-out of PBS software on Connect tablet-based terminals. This is also a huge vote of confidence from such a heavyweight retail operator.

"Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realize the benefits of digitizing the retail space, both to their bottom line and their user experience."

Richard Lang, Ladbrokes Coral's Retail Commercial Director, added, "I'm very pleased to have agreed with PBS to extend our SSBT footprint across the Coral estate with the introduction of over 450 Connect tablets. This offering further enhances our retail offering, as well as supporting our multi-channel focus.

"We believe strongly in utilizing best-in-class technologies and PBS delivers us the best digital, retail offering around, providing an improved experience for our sportsbook customers."