Comtrade Gaming partners up with Bet Arena to provide its leading iCore solution

Through a high degree of customization, iCore specializes in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.

“We are very excited to be selected as Bet Arena’s long-term strategic partner,” explains Steven Valentine, Director of Interactive at Comtrade Gaming. “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”

From a single back office, iCore manages marketing campaigns across multiple brands, suppliers and products and functions as the control center for both acquisition and retention strategies. Comtrade Gaming's system is scalable for the highest player volumes and contains a centralised data warehouse for player data, campaign analysis and business reporting.

“After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider,” says Tudor Iliescu, Bet Arena Interactive's CEO. “Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.”