NFL, NBA, NHL and Major League Baseball join the initiative

AGA starts campaign to fight sports betting ban

The American Gaming Association has taken part in meetings with players' associations to discuss how legal sports betting works in international jurisdictions, data rights and potential marketing opportunities.
2017-06-13
Reading time 1:18 min
The American Gaming Association has taken part in meetings with players' associations to discuss how legal sports betting works in international jurisdictions, data rights and potential marketing opportunities.

"I think what the unions are trying to do now, wisely, is learn everything they can learn [about regulated sports betting]," Geoff Freeman, president and CEO of the American Gaming Association, said on a Monday press call to announce the formation of the American Sports Betting Coalition.

Freeman said the unions are taking the issue of legalized sports betting "seriously" and are aware of studies that show sports betting increases fan engagement and viewership.

"I can tell you from the questions they asked us, they were good questions," Freeman said. "They're thoughtful on this. They're going to be a key stakeholder on how this plays out."

"Yes, the sports unions have been discussing the issue, in particular around the integrity of our respective games," NFLPA executive George Atallah told MMQB.com. "We're collaborating on it. We might be open to changes that are coming because of [legalized sports gambling], but before we get to the revenue aspect of it, do we have the infrastructure in place to prevent any sort of shenanigans? That's the issue."

 
"The best way, I think, for the leagues to demonstrate their commitment to this is not necessarily as a part of this coalition," Freeman said. "It's working with the gaming industry, working with other stakeholders to come to an agreement on all the sticky issues that come with this."
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