BtoBet eyes Eastern European gambling market
The state of iGaming in Eastern Europe and Eurasia is complex. As countries gradually regulate the industry, operators need to be far-sighted, grasping opportunities offered by next-gen technology in order to maximize profit.
BtoBet's multi-jurisdiction platform, compliant with regulated markets, respecting local requirements and integrating 2,000 games, allows a quick and easy incorporation of any third-party supplier.
With the company's advanced tools, East European licensees can:
- Collect data
- Monitor players’ behavior
- Understand their preferences
- Provide them with tailor-made offers
Commenting on BtoBet's participation in the upcoming Eastern Gaming shows, CEEGC in Budapest and BEGE Expo in Sofia, CEO Kostandina Zafirovska commented, "East European playera are showing a growing interest in online gaming and eSports competitions. As a consequence, today's bettors in this area are shifting from traditional sports to cybersports, preferring mobile and desktop to shops."
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