To succeed Sim Bielak

SUZOHAPP taps new president and managing director for its EMA Components Division

In this role, Wilbert Bieleman will have responsibility for all of the division’s commercial and operating activities in the region, as well as overall strategic direction.
2017-06-02
Reading time 1:07 min
In this role, Wilbert Bieleman will have responsibility for all of the division’s commercial and operating activities in the region, as well as overall strategic direction.

Bieleman will be based in SUZOHAPP’s European headquarters in The Netherlands, just outside of Rotterdam, and will report directly to Matthew Brown, President & Chief Financial Officer. He succeds Sim Bielak, SUZOHAPP’s Chief Marketing Officer, who had filled this role on an interim basis during the search process for a permanent hire. Bielak will return to his full-time duties as Chief Marketing Officer and Global Product Strategist.

Bieleman is a payment systems and cash management industry veteran with deep European and global experience. He has served in a number of executive leadership roles within the industry at companies including Glory, Talaris and De La Rue. During his career, Bieleman has been responsible for the execution of both successful growth plans and post buy-out integration activities internationally.

“Over two decades, Wilbert has built an impressive track record of growth, strategy execution and merger integration accomplishments. We are excited to have him join our global leadership team and lead one of our Company’s largest divisions. The company is also extremely grateful to Sim Bielak and his leadership during this interim post. Sim has done a great job with the European team and we look forward to his continued contributions in his role as CMO,” commented Matthew Brown.

“This is a great time to join SUZOHAPP as it continues its transformation to become a global leader in cash automation. I am honored to become part of a progressive management team and help accelerate the strategic growth plans of the Company while we serve and deliver value for our customers,” added Wilbert Bieleman.

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