BtoBet gears up to meet African operators at WrB in Nairobi

Around 10% people access internet through mobile data in Africa. If we consider Eastern Africa, surveys say 60% of mobiles sold in the area - mainly in Kenya - are smartphones. Despite the gaming market being principally land-based in Africa, the explosion of mobile users throughout the entire country, and the evolution of the mobile devices in Eastern Africa, is making Kenyan area one of the most attractive for mobile business.

This is a significant signal to consider for the future gambling perspectivein the continent and on this regards BtoBet is going to attend the upcoming summit in Nairobi, taking part in two panels:

• 7th June, at 12.30: “The big move: retail to online”
• 7th June,at15.35: “Maximising your retail business”

BtoBet’s founder and chairman Alessandro Fried will share his point of view about the best practice for converting retail customers and grasping the growing potential of mobile sports betting in the region. He will also discuss on how

1. Maximize the retail business in the continent
2. Convert retail to mobile
3. Manage alternative payment systems
4. Choose marketing solutions to support cross-player experience

Commenting on his participation in the Kenyan panels, Fried highlighted, “Entering a specific African market requires precise analysis. African countries all take differing approaches to the regulation and oversight of their gambling markets. This continent is an extremely promising market for mobile sports-betting operators. With due attention being paid to the particular needs of each local market, operators can equip themselves to be able to provide the right tools and technology to profit from the enormous opportunities that present themselves across the continent.”