Tom Ballance, the Borgata's president and chief operating officer, said the ability to offer customers a connection to sister properties around the country "is an invaluable asset and something that we are extremely eager to introduce."
He said the "timing couldn't be more ideal," with the recent opening MGM Resorts' new casino in Oxon Hill, Maryland, and another planned for next year in Springfield, Massachusetts.
The M life program will have five tiers. It will enable members to earn credits at 17 MGM properties in Las Vegas, Mississippi, Detroit and Maryland. It also will offer experiences like a spa day at the Water Club, wine-tasting with a Borgata sommelier and lunch with Iron Chef Geoffrey Zakarian.