iLottery betting brand partners up with Pariplay
The wide range of Pariplay-developed instant-win games that the brand will have access to following its integration with the FUSION content network include the new branded title Atari Asteroids, which was released earlier in H1 2017. LottoStar players will also be able to enjoy Pariplay’s Atari Star Raiders®, Cops And Robbers, and Cash Cuisine among other branded and original scratch card games.
Pariplay’s games will feature in the Kwikies Games section of the LottoStar website. As new Pariplay titles are brought to market in Q2 2017 and into H2 2017, they will be added simultaneously to the LottoStar site.
“Our games complement iLottery wagering brands’ core offerings,” said Adrian Bailey, General Manager at Pariplay Ltd. “We’re excited to diversify the content selection of LottoStar, a key international lottery betting brand in South Africa. Our cutting-edge branded games will support LottoStar’s player acquisition and also help retain the brand’s existing customers.”
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