According to the CEO Tony Ricci, the expansion is aimed at providing more non-gambling reasons for people to visit the sprawling, 10-year-old complex that perennially ranks as one of the state’s most successful casinos.
Ricci said that the 1,500-seat new event center will boast state-of-the-art technology and acoustic design, and provide visitors a chance to see headline-level acts in a relatively intimate setting. It can also be used for trade shows, private parties, and similar activities.
The venue will be the first such facility in the Lower Bucks County/Northeast Philly area—a region that is home to hundreds of thousands of people who will likely appreciate not having to drive to Center City or Atlantic City to see big-time entertainers.
The poker room, said Ricci, is designed not only to make players feel more a part of the action, but to enhance the casino’s reputation among poker devotees. Using the lavish card room at Wynn Las Vegas as a reference point, Ricci pledged the new, chandelier-bedecked space “will be the best poker room on the East Coast.”